The Carolina Media and Communications Center not only meets the needs of the ACC Network but also serves as a multifunctional facility providing students in UNC's media and journalism programs with real-world experience. CRA worked with several UNC Athletic Department programs, including GoHeels Productions and Athletic Communications, to develop a 13,500 SF, two-story building in a prominent location beside the Dean Smith Center. Housed within a modern glass exterior with a large video monitor, the lower level contains state-of-the-art broadcast facilities, including a production studio and multiple control rooms. The upper level provides an open-office environment for approximately 30 staff members. Beyond its role supporting the ACC Network, the facility strengthens the ongoing relationship between GoHeels, the athletic communications department, and the Hussman School of Journalism and Media, which regularly sends students across campus to participate in live production work.